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Subaru cars to sponsor Heart of England in Bloom

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Subaru cars are to sponsor an event that gets to the heart of the great British countryside.

The Japanese manufacturer is to provide vehicles for the judging panel of the Heart of England in Bloom Competition - an initiative that recognises urban gardening projects that clean up local communities.

Subaru feels that this competition reaches the outdoors enthusiasts who make up its key market, while the nature of the projects will provide an illustration of the off-roading capabilities of Subaru cars.

Subaru UK marketing director Kenyon Neads said that the competition is and "ideal fit" for the Subaru brand.

"We're proud to continue our support in 2011, and we're certain the Foresters will prove invaluable for the judging panel. Most importantly, the Foresters will help the judges cover the miles in comfort," he added.

Subaru also recently announced that it will be participating in this month's Pageant of Power festival in Cheshire.

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