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Seat keeps drivers connected on the road

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Seat is undertaking a plan to prioritise in-car connectivity across all of its models, seamlessly bridging the gap between the smartphone and infotainment system and ensuring the driver is always connected. 

Several new models, starting with the New Ibiza CONNECT and closely followed by new Alhambra, Leon MY16 and Toledo MY16, will be available with Full Link, the brand’s new three-in-one connectivity solution. 

Encompassing Apple Car Play for the iPhone user, Android Auto and Mirror-Link for Android devices, the solution is a first in the global car market, allowing drivers and passengers to access many of their phone functions and apps safely on the move.  

The carmaker has also introduced a DriveApp, working alongside Full Link to support easy vehicle maintenance, eco driving guidance and traffic alerts. 

Full Link comes as standard on CONNECT, Seat’s infotainment system, together with a SamsungGalaxy A3 smartphone. The new system costs £385 on SE models and includes an upgraded infotainment system with a 6.5-inch colour touchscreen.

In tandem with Full Link, the DriveApp sends condition-based maintenance alerts to the driver’s smartphone, prompting important regular checks like tyre pressures. It can even show the closest SEAT dealer and any special offers on the item, which needs replacing.

Peter McDonald, head of fleet and business sales, said: “Seat is striving, and achieving, excellence in several areas that our customers consider to be vital. We aren’t content scoring highly when it comes to style, reliability and quality alone, we are now leading the way in connectivity, too.  

“Full Link is a demonstration in how to seamlessly integrate, and take full advantage of smartphone features whether you’re tech savvy or not.  Any driver will undoubtedly benefit in terms of safety and minimising time lost, not to mention improved vehicle maintenance and driver behaviour.”   

The new technology will make its debut on the new Ibiza and Alhambra models, which will hit UK showrooms later this year. 


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