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New Kia Optima heading to Frankfurt

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Kia is set to unveil its new Optima at the Frankfurt International Motor Show next month.

Heading into its fourth generation, the Optima will go on sale later this year, boasting a modern exterior, plenty of space for all occupants, an array of new technologies and a wide choice of efficient engines. 

According to Kia, the latest model will offer greater refinement as well as improved ride and handling credentials over the outgoing model, without compromising its sporty image that has helped Optima become one of Kia’s best-selling models worldwide.

The Optima is one of the brand’s key models, introducing the manufacturer to an increasing number of new customers across Europe. As the current generation model has been in production for four years, buyers can’t wait to feast their eyes upon the new car.

Michael Cole, chief operating officer at Kia Motors Europe, said: “When the current Kia Optima arrived on the global stage in 2010, it acted as the catalyst for the five-year, design-led transformation of Kia’s product range.

“Its combination of technology, design and refinement added greater depth to our model line-up and fundamentally changed the way that people saw the Kia brand.”

He added: “The new Optima retains the unique personality of its predecessor, and improvements to every aspect of the car will make it an even more compelling proposition to buyers – private and fleet – across Europe. It truly offers motorists something fresh, in a segment that’s typically among the most conservative.” 

The new Optima will be available with the same 2.0-litre engine as the outgoing model, featuring continuously variable valve-lift technology for smooth delivery of its 160bhp power output.

It has been announced that a wider range of powertrains are currently under development, which will lead to the 2016 launch of a high-efficiency plug-in hybrid electric Optima, as well as Kia Motors Europe’s first high-performance saloon. 

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