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Lincolnshire Police launch drink-drive campaign

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Lincolnshire Police has launched its campaign against drink-driving at Christmas.

The force is concerned at the fact that 2011 saw the first increase in drink-drive collisions in nine years and is seeking to prevent the ounty contributing towards a similar statistic this year, the Sleaford Standard reports.

Its campaign has included visits to pubs and the distribution of beer mats with a 'don't drink and drive' message.

Leaflets have also been handed out to drivers, who may wish to take heed and stay safe in their saloon cars.

The campaign will be supported by Coca-Cola, which is offering a buy one, get one free promotion for designated drivers in 8,000 establishments around Britain to encourage them to stick to soft drinks on nights out.

Motorists in Plymouth are set to go one better this Christmas, with This is Plymouth revealing this week that the council and local pubs are offering designated drivers free drinks in pubs across the city.ADNFCR-2576-ID-801500703-ADNFCR

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