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Infiniti opens new showroom in Newcastle-upon-Tyne

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Nissan’s luxury brand, Infiniti, has officially opened its tenth UK dealership, as part of the brand’s slow but steady growth in the UK and Europe. 

The new showroom, located to the east of Newcastle-upon-Tyne will sell the entire Infiniti range including the BMW 3 Series-rivaling Q50 saloon, the Q60 coupe and convertible, QX50 compact 4x4 and QX70 off-roader.

This Newcastle dealership will also soon see the arrival of the upcoming Q30 medium car, which targets mass-market car buyers – and will be built just a few miles away in parent company Nissan’s Sunderland factory.

Located in the city’s Silverlink Business Park, this new facility will give the Japanese car company a foothold in the North East of England.

Steve Oliver, Infiniti’s director for northern Europe, said: “The North East has a pivotal role to play in Infiniti’s future in the UK and Europe. The launch next year of the new Q30 will be a landmark moment in the brand’s history and so to be opening this fantastic new Infiniti Centre just a few miles down the road from the factory where the car will be built is terrific.”

Robert Forrester, CEO of Vertu Motors, which will operate the new outlet, added: “The new Q30 will go into production in Sunderland next year and it’s fantastic that we’ll soon be able to sell North East-made premium cars in this fantastic new facility.

“We know how loyal the people of the region are to cars that are built here and with the quality of its products and the global reputation it has for quality and performance we are extremely confident Infiniti will be a big hit with the area’s motorists.”

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