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Ford unveils upmarket new Mondeo Vignale

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Following the steady movement of many large family cars upmarket, Ford has now created the Mondeo Vignale – a posh version of its standard Mondeo saloon and estate.

These are the first models to wear Ford’s new ‘Vignale’ title, which revolves around giving buyers a much more premium buying and ownership experience, as well as a more luxurious car.

Slotting above the current range-topping Titanium X trim level, Vignale models will be available from £29,045 and add a host of new equipment to help this Ford take on premium German rivals including the likes of the BMW 3 Series.

Changes to make the Vignale feel more plush include extra leather and soft-touch materials dotted around the cabin, massaging seats and even active noise cancelling technology for diesel models, which should boost refinement levels. Ford has also packed this top-spec Mondeo with kit including its SYNC2 touchscreen media system, a park assist system, reversing camera, self-braking kit, adaptive LED headlights and an upgraded 12-speaker sound system.

Exterior styling updates further separate the Vignale from cheaper Mondeos – with a new front grille and extra lashings of chrome trim along the Mondeo’s side and around the wing mirrors adding a more sophisticated look. Meanwhile, metallic paint and 18-inch alloy wheels come as standard.

The Mondeo Vignale will be on sale in petrol, diesel and hybrid form. The diesels are likely to be the bestsellers in the UK, with 178bhp and 207bhp versions to choose from. A more powerful petrol will also be available, with the 2.0-litre engine putting out a healthy 237bhp. The hybrid meanwhile – which comes only as a saloon – emits just 99g/km of CO2, warranting free car tax, thanks to an electric motor helping out the 2.0-litre petrol engine.

Ford is also providing a new sales experience or Vignale customers, that mimics those of more upmarket brands. More than 50 dealerships will gain new ‘FordStores’ to let Vignale buyers personalise their cars, benefit from a 24-hour customer service line and liaise with a ‘personal relationship manager’.

Buyers will be able to order the Ford Mondeo Vignale from May, with the first models arriving with customers in summer. A plush S-Max Vignale people carrier will also arrive towards the end of the year.

Author: Christofer Lloyd

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