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Skoda’s all-new Superb has arrived

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Skoda UK is launching an innovative campaign to support the launch of its new Superb.

The campaign celebrates the brand’s halo car as a “Simply Clever” solution for customers, offering both style and space. 

The ‘Travel in Style. Travel in Space.’ campaign is set to run across TV, VOD, cinema, digital OOH, press, digital and social, with the 40-second ‘Costume Party’ will break on TV on September 20 coinciding with the Wales vs. Uruguay Rugby World Cup match.

‘The Superb has landed’ ad focuses on a little boy dressed as an astronaut travelling back home from a party with his family, where his journey inside the Skoda Superb makes him feel like he's inside a spaceship.

A teaser video will also break on the brand’s social channels on 18 September and shows the new Superb seemingly landing on the moon, before panning out to reveal a miniature set complete with replica model of the new Superb. 

Andrew Cullis, head of marketing, Skoda UK, said: “It’s a very exciting time for the brand: the launch of the new Superb is a great opportunity for us to show – through a large variety of media channels – the class leading combination of style and substance that our cars offer.”


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