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Peugeot prepares for new 208 model launch

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Peugeot car drivers will be preparing themselves for the upcoming 2012 launch of the new Peugeot 208.

Available in two distinct three-door and five-door body styles, the manufacturer has attempted to break with traditional expectations for its supermini segment with a car that achieves a "generation leap".

The underlying principals of the new 208 are agility and efficiency, achieved through a 110kg weight reduction compared to the 207 and greater occupier space.

Xavier Peugeot, marketing and communications director, hinted at how much effort had gone in to creating a fresh new iconic vehicle.

"The 208 is a new illustration of the Marque's project launched two years ago, representing a new stage in Peugeot's desire to drive itself towards ever greater modernity," he said.

The announcement follows the launch of the Peugeot 508 RXH limited edition model.

First seen at the Frankfurt Motor Show, the new model had just 30 models released for the UK market, with delivery due in March 2012.ADNFCR-2576-ID-800787435-ADNFCR


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