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Fiat signs exclusive with IAM

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Drivers of used Fiat cars will get the opportunity to take advantage of special advanced motoring courses thanks to a new deal.

Tha Italian manufacturer has teamed up with the Institute of Advanced Motorists (IAM), following on from recent agreements with British Cycling, the Football Association and Aston Villa Football Club.

Under the terms of the agreement, Fiat dealers will promote the subsidised courses offered by the IAM, while IAM members will get special discounts on Fiat cars.

"The IAM partnership will offer Fiat Group Automobiles the opportunity to attack both the retail and fleet markets, taking advantage of the IAM corporate and retail membership base," said Paolo Lo Monaco, finance and business development director at Fiat UK.

Fiat's deal with Aston Villa, announced earlier this month, sees the club take lease of a number of Fiat cars, including the ne Punto Evo and Doblo models, as well as the Fiat Ducato and 500 city car.ADNFCR-2576-ID-800023894-ADNFCR


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