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Drivers offered free soft drinks to stay sober

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Motorists in Plymouth are being offered an incentive to stay off the booze as Christmas approaches - free soft drinks.

The plan - called the Designated Driver Scheme - will see the person who will be taking the rest of the revellers home at the end of the night being offered a drinks card that entitles them to have something fizzy or fruity for nothing in pubs across the city, this is Plymouth reports.

It is supported by the city council and 60 members of the Best Bar None scheme, which includes city centre hostelries like the Berkeley, Roundabout, Mount Pleasant and Noah's Ark, as well as suburban watering holes like the Ship at Elburton and the Plymstock Inn.

Council cabinet member for co-operatives and community development Chris Penberthy said:
"We want people to be able to enjoy the festivities, but stay safe. So we are rewarding drivers who are being responsible and not drinking."

The initiative has been launched to coincide with the start of the Devon and Cornwall Police campaign against drink driving.

This features real CCTV footage of a serious crash caused by a drink driver in Devon.
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