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Audi R8 named Sporting Car of the Year - again

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According to the readers of BusinessCar magazine, the Audi R8 is the Sports Car of the Year for a fourth year running.

The car has been commended for its "everyday usability and firmly established desirability amongst top level company car drivers".

Having been recently reworked, the Audi R8 range now has all-LED lighting on every model, all-new S tronic twin-clutch transmission as well as a new 550PS V10 plus model.

Editor at BusinessCar Magazine Paul Barker explained that while many fleet vehicles are chosen using a logical and rational thought process, brand image is playing an increasingly influential role when it comes to company drivers selecting their car. He believes that the "sporting prowess and emotional appeal" of the Audi brand play a vital role in the success of the R8.

Whether or not company drivers can afford the R8, the desirability reflected in this car transcends other Audi models, and this is how the brand enjoys the success that it does.

Illustrating this point is the fact that also recognised at the awards was the new Audi A3 Sportback, in light of its advances in efficiency, quality and - similar to the R8 - appeal to consumers. It secured third place overall in the Business Car of the Year category. ADNFCR-2576-ID-801527846-ADNFCR


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