Fiat 500 Pink 'attracts young women'
Young female drivers are set to be wowed by the new FIAT 500 Pink, it is claimed.Fans of FIAT cars may be excited to note that just 500 examples of the 500 Pink are available and the special edition vehicle can only be ordered online.The 500 Pink went on sale yesterday (January 19th) and appears set to become 2010's "must-have fashion item", according to FIAT.It is the first of several special edition 500s being launched this year and is based on the 1.2 Lounge specification, which includes start and stop technology, a sunroof, leather gear knob, black interior and a special pink key cover.The FIAT 500 Pink costs £11,700 on the road, which the carmaker says is just £1,000 more than the 1.2 Lounge but with £1,500 worth of extra equipment."It will appeal to free-thinking drivers who have a distinctive personality and
we have no doubt that it will prove a fantastic purchase for its new owners," said Elena Bernardelli, marketing director of FIAT Group Automobiles UK.FIAT also recently launched the new Punto Evo, which is priced from £10,995 on the road.
As part of a new promotional campaign, Volvo has challenged potential customers to test drive the V40 and Mercedes A-Class side by side.
19 June 2013
The IAM has urged the UK government to push for pedestrian-friendly car fronts.
Micheldever Tyre Services has advised motorists to ensure that their tyres are ready to endure a wet summer.
Lexus has announced that new customers of IS Premier models will be able to enhance their vehicles with an optional technology pack.
18 June 2013
After manufacturing 30 million Golfs, Volkswagen claims the car reflects "the history of automotive progress".
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