Fiat receives award for driving music playlist
Fiat receives award for driving music playlist
Many used FIAT cars are now driving around with an award-winning music playlist playing in their vehicles, after the FIAT 500C Feelgood Playlist won another honour.
FIAT's playlist has been given another accolade at the Revolution Awards 2010, which were recently held in London.
The technology, which enables music lovers to choose their favourite tracks to be shared with others, was described as "a truly original piece of work" by judges.
FIAT Group marketing director Elena Bernardelli explained: "The honours just keep coming for the 500C Playlist and I am delighted that so many drivers, music lovers and awards judges love the idea."
The playlist, which is available on Spotify, was compiled in September by users who were asked to whittle down a tracklist to create their FIAT 500C Feelgood 50, specifically to be enjoyed in used FIAT cars on the move.
Earlier this week, the manufacturer announced that used FIAT Punto owners with cars registered before 2006 can benefit from a range of value offers designed to encourage them to use FIAT dealer parts.
